Overview

Universal Orlando aspired to refresh and redesign the website, e-commerce platform, and the user experience.

Our main goal of developing and creating this project was to find the best way to deepened user engagement and scope education to encourage visitation and reduce cancellations.

Enhancing the in-park experience with an easy to use, modern, and human-centered design. 

​MY ROLES
Team Lead, UX / UI Design, Visual Design

​TEAMMATES
Joshua Hearn, Chelsea Moriarty, Jeff Wagener

Wireframes and Design System Created

Content Strategy

& User Experience

We overhauled existing content, enhancing what was working, and rethinking under-performing content into a highly usable, educational experience.

​With a collaborative effort across strategy, creative, and technology we ensured an approach that satisfied recommended content and usability strategies while implementing creative and functional opportunities.

Additionally, we translated the design system and the visual guidelines we created to accommodate and personalize the UO website and digital experiences for different park events, like Halloween Horror Nights, Mardi Gras, and others.