Overview

The global TikTok strategy team has accumulated a wealth of insightful datas from the regional teams.

​However, these insights are only shared in regional presentations and are scattered across various internal TikTok documents. This fragmentation makes it challenging to access and utilize the data effectively.

MY ROLES
Team Lead, UX / UI Design, Consultancy
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TEAMMATES
Kenneth Liew, Hamilton Tamayo, Kitty Mok

Wireframes and Visuals Created

Content Strategy

& User Experience

We’ve decided to create an interactive platform integrated within the TikTok For Business website, to host all the insights gathered from the regional teams. Its purpose is to empower the public to delve into valuable data that can help inform their marketing decisions.

With TikTok Insights, users have the ability to filter and customize their search based on various criteria such as regions, target audiences, specific insights, and events. This flexibility allows marketers to easily access and analyze the data that is most relevant to their target markets.

Results

TikTok Insights was launched on the TikTok website in July 2022. Since then, it has garnered significant user engagement.
​Remarkably, the tool has become the most frequently visited page on the TikTok website.​

• On average, users spend approximately 4.25 minutes on the website;
  
• Interaction rate of 85%.
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The feedback received from marketers has been positive, with a majority acknowledging that the insights helped them make better decisions when advertising on TikTok.