AI Advertising - Retail - 2019
BEHR Using AI and Data to help consumers color their world. |
Overview
BEHR Paint was looking to reach and engage consumers on a 1:1 level with personal recommendations that make their interior paint color selection process easier. We provided a perfect way for BEHR to offer personalized paint color recommendations at scale, helping to take the indecision out of the interior painting process.
MY ROLES
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BEHR Ad Unit |
Content Strategy
We created the first AI-powered campaign for the retail industry using:
Showcasing top-of-categories benefits, the Ad unit engaged in real-time on a 1:1 dialogue with consumers, and delivered a unique paint color recommendation for each user. Helping increase brand favorability and purchase intent. |
Results and Awards
The campaign exceeded brand benchmarks and saw meaningful time spent with consumers:
Silver Award in the Tech Innovator Category May 2019 | Festival of Media Global Awards IBM Watson Advertising and Behr Paint IAC Awards - 6 Wins for BEHR Paint Watson AdBest Advertising Online, Best Media Online, Best Mobile Online, Best Retail Online, Best Technology Online, Best of Show Online. |