Overview

Lufthansa needed to introduce at a personalized level their campaign Life Changing Places. With our campaign, consumers engaged with a playful personality test to provide insight into who they are and how they travel, ultimately matched with a travel personality and destination recommendation based on their selections.

MY ROLES
Team Lead, Art Direction, UI Design, Visual Design

TEAMMATES
 January Holmes, Vinusha Venugopal, Robert Redmond

Banners and Conversation Flow

Content Strategy

& User Experience

We designed a campaign experience with high-impact front-screen creative and 1:1 conversation powered by the following AI capabilities:
  • Natural Language
  • Personality Insights
  • Machine Learning

​With the concept of opening the world to explorers, we helped people to rediscover their travel desires in a personalized and unique way.

Results

The campaign resonated well with audiences, grabbing consumers’ attention when they are likely to be engaged and in a planning mindset, offering personalized insights to help consumers make better, faster decisions. It helped to drive exceptional performance, leading to increased engagement YOY.