Overview

For the creation of Watson Ads Builder we started from the idea to have a platform service that enables creative agencies, developers, and other partners to craft and deploy Watson-powered, AI-enabled conversational marketing experiences nearly anywhere online, with superior speed.

Watson Ads Builder can drive 1:1 conversation with consumers and deliver transformational insights to enhance experiences that can influence business, creative, and communication strategies for products and service, helping increase brand awareness, favorability, and purchase consideration.

​MY ROLES
Research, UX / UI Design, Visual Design

​TEAMMATES
Georgios Saliaris, January Holmes, Robert Redmond

Additional Design System Elements Created

Content Strategy

& User Experience

To achieve successfully our goal, helping brands build a conversational experience, was crafted a platform that offers:
​
  • Natural Language Processing
  • Content Auto-Discovery
  • Pre-trained Industry Content Kits
  • Natural Language Generation
  • Dialogue customization and theming

As per the interface and UX, I used Carbon Design System as well designed other complementary elements needed to make the platform experience seamless and easy to use.

Results and Awards

With the power of Natural Language Processing we developed a builder platform that can help deliver an intelligent, consumer-ready, cognitive conversation in a matter of days.

Watson Ads Builder trial here.

Best Ad Tech Tool
Dec 2017 | Cynopsis Digital Model D Awards