UX/UI - Business - 2022
TIKTOK FOR BUSINESS WEBSITE
Increasing global awareness of TikTok product solutions.
TIKTOK FOR BUSINESS WEBSITE
Increasing global awareness of TikTok product solutions.
Overview
TikTok for Business needed to bring awareness and educate brands about their products, solutions, and tools.
Our goal was to launch a design system that could accommodate various languages supporting many demands across all global teams while maintaining a unified brand identity.
Our goal was to launch a design system that could accommodate various languages supporting many demands across all global teams while maintaining a unified brand identity.
MY ROLES
TEAMMATES
Hyunjin Park, Hamilton Tamayo, Jeff Boron
Modules and Design System Created
Content Strategy
& User Experience
Ensuring a seamless design to accommodate content across 35 different languages, we design a modular system that works in many ways with an array of brand colors and images so that any team can build the desired website without losing the brand language.
To educate users about TikTok's business solutions, we break down the content into four main pillars: Getting Started, Solutions, Inspiration, and Learning & resources. The user is able to choose the preferred path based on their knowledge of TikTok solutions.
With a singular design system, the flow between the website and the product and services sites happens without user interruption.
To educate users about TikTok's business solutions, we break down the content into four main pillars: Getting Started, Solutions, Inspiration, and Learning & resources. The user is able to choose the preferred path based on their knowledge of TikTok solutions.
With a singular design system, the flow between the website and the product and services sites happens without user interruption.
Results
With the launch of the website in different global markets, the results are:
The new design system is the foundation for creating multiple global events websites: TikTok World, TikTok Made Me Play It, CAP University, TikTok Academy, and more.
- +28% MoM (782,153) Unique Visitors
- +22% MoM (1,549,775) Page View
- 34 languages
- 12+ markets
The new design system is the foundation for creating multiple global events websites: TikTok World, TikTok Made Me Play It, CAP University, TikTok Academy, and more.
