Overview

TikTok for Business needed to bring awareness and educate brands about their products, solutions, and tools.

Our goal was to launch a design system that could accommodate various languages supporting many demands across all global teams while maintaining a unified brand identity.

​MY ROLES
Team Lead, UX / UI Design, Consultancy
​
​TEAMMATES
Hyunjin Park, Hamilton Tamayo, Jeff Boron

Modules and Design System Created

Content Strategy

& User Experience

Ensuring a seamless design to accommodate content across 35 different languages, we design a modular system that works in many ways with an array of brand colors and images so that any team can build the desired website without losing the brand language.

To educate users about TikTok's business solutions, we break down the content into four main pillars: Getting Started, Solutions, Inspiration, and Learning & resources. The user is able to choose the preferred path based on their knowledge of TikTok solutions.

​With a singular design system, the flow between the website and the product and services sites happens without user interruption.

Results

With the launch of the website in different global markets, the results are:
​
  • +28% MoM (782,153) Unique Visitors
  • +22% MoM (1,549,775) Page View
  • 34 languages
  • 12+ markets

The new design system is the foundation for creating multiple global events websites: TikTok World, TikTok Made Me Play It, CAP University, TikTok Academy, and more.