AI Advertising - Retail - 2019

BEHR PAINT

Overview
BEHR Paint was looking to reach and engage consumers on a 1:1 level with personal recommendations that make their interior paint color selection process easier. We provided a perfect way for BEHR to offer personalized paint color recommendations at scale, helping to take the indecision out of the interior painting process.

With the first AI-powered campaign for the retail industry, BEHR was able to showcase top-of-the-category benefits, and help increase brand favorability and purchase intent.
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Using Natural Language Processing and Tone Analyzer capabilities, BEHR's proprietary consumer research, plus extensive training on BEHR colors, the ad unit engaged in real-time, 1:1 dialogue with consumers, and delivered a unique paint color recommendation for each user. Allowing consumers to interact with BEHR in a brand new way.
 
Results
The campaign exceeded brand benchmarks and saw meaningful time spent with consumers:

• Over 15K 1:1 conversations between BEHR and consumers
• 45 seconds average time spent within the unit
• 17% increase in Purchase Consideration for BEHR among their target audience
• 8.5% incremental lift in foot traffic to BEHR exclusive retailer locations

Awards
Silver Award in the Tech Innovator Category 
May 2019 | Festival of Media Global Awards
IBM Watson Advertising and Behr Paint

April 2019 | IAC Awards - 6 Wins for BEHR Paint Watson AdBest Advertising Online ad, Best Media Online ad, Best Mobile Online ad, Best Retail Online ad, Best Technology Online ad, Best of Show Online ad.

Behr Watson Ad on The Weather Company App