AI Advertising - Travel - 2020

LUFTHANSA

Overview
Lufthansa needed to introduce at a personalized level their campaign Life Changing Places. With our campaign consumers were invited to engage with a playful personality test to provide insight into who they are and how they travel, ultimately being matched with a travel personality and destination recommendation based on their selections.

With a high-impact front-screen creative format in addition to vivid imagery throughout the experience the campaign helped to drive exceptional performance, leading to increased engagement YOY.

​The concept of opening the world to explorers and helping people to rediscover their travel desires in a personalized and unique way, really resonated well with audiences, grabbing consumers’ attention when they are likely to be engaged and in a planning mindset, offering personalized insights to help consumers make better, faster decisions.

Lufthansa Watson Ad on The Weather Company App